Thursday, November 21st, 2002
The Pierre Hotel, New York City


Launched in 1998 in response to the demand for Forbes' hard-hitting style of journalism in international markets, Forbes Global extends the Forbes brand of journalism worldwide.

Forbes Global presents the same bold, predictive, preemptive style of journalism that has been the hallmark of Forbes since 1917. The Forbes Global editorial team are experts on companies, currencies, management and capital in their parts of the world. They contribute an extensive number of original articles written expressly for the magazine's influential, international readership. In addition, every issue includes content from Forbes, expanded or compressed to enhance relevance to international readers.

The Forbes Global audience is nationally, culturally and politically diverse. What they share is a common belief in the spirit of free enterprise, entrepreneurial values and a constant search for the information that helps them stay ahead of the competition. These readers are educated, affluent, influential local and international business decision makers.

Forbes Global is the fastest-growing international business magazine in Europe and Asia.

It also delivers the highest concentration of:

  • Top and senior management
  • Readers with annual incomes of $150,000+ US in Europe, $200,000+ US in Asia
  • Business decision makers who spend $750,000+ US in Europe, $500,000+ US in Asia

Forbes Global also continues its phenomenal circulation growth: In 2003, its rate base will rise from 125,000 to 137,500-72,500 in Europe and 65,000 in Asia and the Pacific- up 175% since launch. At just four years old, Forbes Global has become the leading international magazine for business leaders who want to stay ahead of the competition.

Source: EBRS 2002, ABRS 2001, rate base; compared to Fortune and BusinessWeek.



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